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December 11th, 2007: PokerTek, Inc. (NASDAQ: PTEK), the industry pioneer and worldwide leader in automated poker tables and related software, is pleased to announce expanded distribution and successful international placements of its new amusement product, Heads-Up Challenge World Series of Poker Edition.
In addition to its established network of twelve distributors in the United States and Canada, PokerTek, has selected Cosmic Video Amusements for distribution in the United Kingdom and Ireland and has entered into an arrangement with Gekay Sales & Service Company, which provides entertainment and games to U.S. Military bases around the world.
Cosmic, an innovative leader in the U.K. industry with over 25 years experience, is eager to offer the product. “This is an exciting game for us and for our customers,” said Terry Farr, CEO of Cosmic, which will feature Heads-Up Challenge at the ATEi amusement exhibition in London next month. “Because Heads-Up Challenge is Texas Hold’em, which has become exceptionally popular all across the U.K. and Ireland, we believe that this table has a tremendous market potential for the amusement space.”
Gekay is a respected leader in coin operated and amusement devices targeting both commercial and military markets. PokerTek and Gekay’s arrangement is focused on U.S. Military bases worldwide.
In addition, PokerTek’s international distributors have installed initial units in both Canada and Australia, with the Australia and New Zealand market being distributed by Aristocrat Leisure Limited.
These developments come as more and more Heads-Up Challenge units make their way into the U.S. market. As patrons discover the tables for the first time, establishment owners have been thrilled by the response.
“The instant success of Heads-Up Challenge has been phenomenal,” said Joe Locke, owner of The Score Restaurant and Sports Bar in Grand Rapids, Michigan. “Each week the game is growing more and more popular.”
“We’re pleased with the initial feedback from the market,” said James Crawford, President of PokerTek. “Demand from our distributors has been strong and the news from the field has been terrific.”
PokerTek expects supply from its Taiwanese manufacturing partner to begin in Q1 2008.