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June 26, 2008: PokerTek, Inc., the industry pioneer and worldwide leader in automated poker tables and related software, announced today that its European Distributor, Cosmic Video Amusements, has already placed over 100 Heads-Up Challenge tables in ten countries across Europe.
Heads-Up Challenge is a two-player game that plays Texas Hold’em for fun and amusement, and is targeted to bars and restaurants. It was first introduced in the United States in July of last year, with rave reviews from poker players and bar patrons alike. Cosmic Video was just awarded full European distribution in April, and has made huge strides in seeding this expansive market with initial units. Cosmic has already placed units in the UK, Switzerland, Ireland, France, Germany, Finland, Norway, Spain, Luxemburg and Iceland.
“Distributors, operators, pub owners and patrons are euphoric about this game, and so are we,” said Terry Farr, CEO of Cosmic Video Amusements. “We have begun working with some great distributors and operators to place units so far, some of whom have already placed their second and third orders with us. We are now actively looking to sign-up additional, proactive partners to meet the demand that we are seeing for this product throughout Europe.”
“Texas Hold’em is a phenomenon of our time, and crosses generations,” said Thomas von Ballmoos of Playworld Gmbh in Switzerland. “This game was introduced at the perfect time for us to capitalize on poker’s popularity, and bring a new game to a market that has been in serious need of revitalization.”
Cosmic has just begun to roll-out new tournament software in Europe for Heads-Up Challenge, which was recently introduced to allow up to eight players to compete in knockout heads-up matches. Farr sees this as a significant addition to further boost the game’s popularity, earning potential and longevity. “Heads-Up Challenge is already a high earner, and adding the ability for between four and eight players to compete is a way to further increase earning potential for this product.”
In Europe, for inquiries about Heads-Up Challenge or to become a distributor, please contact Cosmic Video Amusements: +442085941234 or www.cosmicvideo.co.uk.
For all other locations, please direct Heads-Up Challenge inquiries to PokerTek: 1.888.694.8248 or www.PokerTek.com.